--- title: Darrell Evans' Business Growth Blog | Darrell Evans (2) description: Darrell Evans is a serial entrepreneur, investor, and Co-founder/CEO of Yokel Local Digital Marketing Agency. He and his teams have helped businesses generate over $300M+ in revenue online. Every month, he leads virtual workshops teaching actionable strategies and tips from his experience helping companies market, grow, and scale. (2) --- [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/subscribe) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [START HERE](https://www.darrellevans.net/subscribe) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [START HERE](https://www.darrellevans.net/subscribe) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/subscribe) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [START HERE](https://www.darrellevans.net/subscribe) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [START HERE](https://www.darrellevans.net/subscribe) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/subscribe) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [START HERE](https://www.darrellevans.net/subscribe) # Darrell Evans' Blog [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) [Podcast Appearances](https://www.darrellevans.net/blog/tag/podcast-appearances) [Digital Marketing](https://www.darrellevans.net/blog/tag/digital-marketing) [Email Marketing](https://www.darrellevans.net/blog/tag/email-marketing) [Entrepreneurship](https://www.darrellevans.net/blog/tag/entrepreneurship) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/the-10-principles-that-make-marketing-work-most-businesses-miss-3) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [The 10 Principles That Make Marketing Work (Most Businesses Miss #3)](https://www.darrellevans.net/blog/the-10-principles-that-make-marketing-work-most-businesses-miss-3) TL;DR - Key Takeaways Great marketing isn't about tactics - it's about mastering 10 foundational principles ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/the-12-hidden-marketing-beliefs-sabotaging-your-revenue-growth.-are-you-falling-for-them) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [The 12 Hidden Marketing Beliefs Sabotaging Your Revenue Growth. Are You Falling for Them?](https://www.darrellevans.net/blog/the-12-hidden-marketing-beliefs-sabotaging-your-revenue-growth.-are-you-falling-for-them) TL;DR: Key Takeaways Mindset beats tactics - The biggest obstacle to marketing success isn't strategy; it's ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/how-we-fix-failed-marketing-campaigns-with-3-short-sentences) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [How We Fix FAILED Marketing Campaigns With 3 Short Sentences](https://www.darrellevans.net/blog/how-we-fix-failed-marketing-campaigns-with-3-short-sentences) TL;DR: Key Takeaways The Problem-Agitate-Solve (PAS) framework is a psychology-based copywriting formula ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/the-2070-investment-that-became-200200-and-why-most-ceos-miss-it) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [The $2,070 Investment That Became $200,200 (And Why Most CEOs Miss It)](https://www.darrellevans.net/blog/the-2070-investment-that-became-200200-and-why-most-ceos-miss-it) TL;DR: Key Takeaways A client spent $21,320 in ads, collected $19,250 in cash, but acquired 11 clients worth ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/after-15-years-helping-businesses-grow-these-15-lessons-changed-everything) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [After 15 years helping businesses grow, these 15 lessons changed everything](https://www.darrellevans.net/blog/after-15-years-helping-businesses-grow-these-15-lessons-changed-everything) TL;DR: What You'll Learn Strategy always beats tactics – rushing into ads and social media without a clear ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/why-ai-is-making-your-marketing-harder-and-what-to-do-about-it) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [Why AI is Making Your Marketing Harder (And What to Do About It)](https://www.darrellevans.net/blog/why-ai-is-making-your-marketing-harder-and-what-to-do-about-it) TL;DR: The Real Reason Your Leads Aren't Converting The Problem: Your marketing reaches people who know they ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/the-end-of-free-google-traffic-for-business-owners) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [The End of Free Google Traffic for Business Owners](https://www.darrellevans.net/blog/the-end-of-free-google-traffic-for-business-owners) TL;DR: What You Need to Know Right Now Google AI Mode is rolling out nationwide replacing traditional blue ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/why-mindset-matters-more-than-tactics-for-business-success) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [Why Mindset Matters More Than Tactics for Business Success](https://www.darrellevans.net/blog/why-mindset-matters-more-than-tactics-for-business-success) TL;DR - Key Takeaways The Mind Shift Method consists of four steps: Make peace with facts, make a decision, ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/why-your-chatgpt-prompts-are-not-working-and-what-to-do-instead) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [Why Your ChatGPT Prompts Are Not Working and What to Do Instead](https://www.darrellevans.net/blog/why-your-chatgpt-prompts-are-not-working-and-what-to-do-instead) TL;DR - Key Takeaways Most people treat AI prompting as commands rather than dialogue, leading to poor ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/how-to-reactivate-old-leads-and-close-more-sales) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [How to Reactivate Old Leads and Close More Sales](https://www.darrellevans.net/blog/how-to-reactivate-old-leads-and-close-more-sales) TL;DR- Key Takeaways The 5-Touch Rule: Harvard, Wharton, and Boston Consulting Group research shows minimum 5 ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/Generate%20Leads%20on%20Facebook%20Without%20Building%20Landing%20Pages.png)](https://www.darrellevans.net/blog/generate-leads-on-facebook-without-building-landing-pages) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [Generate Leads on Facebook Without Building Landing Pages](https://www.darrellevans.net/blog/generate-leads-on-facebook-without-building-landing-pages) TL;DR: Key Takeaways Facebook lead form ads are now viable again, thanks to custom logic and no auto-fill ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/social-media-lead-generation-for-real-estate-professionals-that-works) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [Social Media Lead Generation for Real Estate Professionals That Works](https://www.darrellevans.net/blog/social-media-lead-generation-for-real-estate-professionals-that-works) TL;DR - Key Takeaways Traditional real estate content (just listed/just sold) is oversaturated - thousands of ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/b2b-lead-generation-crisis-when-word-of-mouth-marketing-stops-working) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [B2B Lead Generation Crisis: When Word of Mouth Marketing Stops Working](https://www.darrellevans.net/blog/b2b-lead-generation-crisis-when-word-of-mouth-marketing-stops-working) TL;DR - Key Takeaways B2B companies getting 4,000+ monthly visitors but only 5 leads in 6 months face a ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/stop-wasting-money-on-marketing-that-doesnt-convert) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [STOP Wasting Money on Marketing That Doesn’t Convert](https://www.darrellevans.net/blog/stop-wasting-money-on-marketing-that-doesnt-convert) TL;DR - Key Takeaways Complexity kills results: Doing too many marketing tactics simultaneously prevents ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/3-advanced-marketing-strategies-that-work-to-grow-an-established-business) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) ### [3 Advanced Marketing Strategies That Work to Grow an Established Business](https://www.darrellevans.net/blog/3-advanced-marketing-strategies-that-work-to-grow-an-established-business) TL;DR: Key Takeaways Customer Database Strategy: I'll show you how to leverage your existing 1,000+ customers ... [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) [1](https://www.darrellevans.net/blog) [2](https://www.darrellevans.net/blog/author/darrell-evans/page/2) [3](https://www.darrellevans.net/blog/author/darrell-evans/page/3) [4](https://www.darrellevans.net/blog/author/darrell-evans/page/4) [5](https://www.darrellevans.net/blog/author/darrell-evans/page/5) ![DarrellEvans.net_Logo_Alternate_White-1](https://www.darrellevans.net/hubfs/DarrellEvans.net_Logo_Alternate_White-1.png) Darrell Evans is a serial entrepreneur and founder of MindShift Digital and MindShift Inner Circle. He and his team have helped businesses generate over $300M in online revenue. Subscribe to his Growth Playbook newsletter. SHIFT YOUR MIND. SHIFT YOUR RESULTS. [Follow me on Social Media](https://www.instagram.com/mrdarrellevans) [Follow us on Facebook](https://www.facebook.com/darrellevansfan) [Follow us on LinkedIn](https://www.linkedin.com/in/mrdarrellevans) [Follow us on Twitter](https://twitter.com/mrdarrellevans) [Follow us on Facebook](https://www.youtube.com/channel/UCrLBbKeTexOv3TBJExnA35Q) [Follow us on Facebook](https://podcasts.apple.com/us/podcast/the-mindshift-podcast-with-darrell-evans/id1473902927) - [GROWTH NEWSLETTER](https://www.darrellevans.net/subscribe) - [INNER CIRCLE](https://mindshiftinnercircle.com/plans/1930588?bundle_token=f6e4049527da79f402100df6cf2fb51e&utm_source=manual) - [MINDSHIFT DIGITAL](https://mindshiftdigital.co) Copyright © 2006-2025 CANI 365 LLC. All rights reserved. - [CONTACT US](https://www.darrellevans.net/contact) - [PRIVACY POLICY](https://www.darrellevans.net/internet-privacy) - [TERMS OF USE](https://www.darrellevans.net/terms-of-use) - [DISCLAIMERS](https://www.darrellevans.net/disclaimers) ```json { "@context" : "https://schema.org", "@id" : "https://www.darrellevans.net/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Darrell Evans", "publisher" : { "@id" : "https://www.darrellevans.net/#person" }, "url" : "https://www.darrellevans.net" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.darrellevans.net/#person", "@type" : "Person", "affiliation" : { "@id" : "https://www.mindshiftdigital.co/#organization" }, "brand" : { "@type" : "Brand", "logo" : [ { "@type" : "ImageObject", "url" : "https://www.darrellevans.net/hubfs/DarrellEvans.net_Logo-Alternate.png" }, { "@type" : "ImageObject", "url" : "https://www.darrellevans.net/hubfs/DarrellEvans.net_Logo_Alternate_White.png" } ], "name" : "Darrell Evans", "url" : "https://www.darrellevans.net" }, "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : [ "US", "Worldwide" ], "availableLanguage" : [ "English" ], "contactType" : "business", "email" : "info@darrellevans.net" } ], "description" : "Entrepreneur and growth strategist; Founder & CEO of MindShift Digital; Host of The MindShift Podcast.", "image" : { "@type" : "ImageObject", "url" : "https://www.darrellevans.net/hubfs/darrell_evans_headshot_standing.jpg" }, "jobTitle" : "Founder & CEO, MindShift Digital", "knowsAbout" : [ "AI-powered marketing", "digital advertising", "lead generation", "sales automation", "growth strategy", "podcasting" ], "name" : "Darrell Evans", "sameAs" : [ "https://www.linkedin.com/in/mrdarrellevans/", "https://x.com/mrdarrellevans", "https://www.instagram.com/mrdarrellevans", "https://www.facebook.com/darrellevansfan", "https://www.tiktok.com/@mrdarrellevans", "https://www.youtube.com/@themindshiftpodcast" ], "url" : "https://www.darrellevans.net", "worksFor" : { "@id" : "https://www.mindshiftdigital.co/#organization" } } ```