Most 7 and 8-figure CEOs are getting social media all wrong. You're posting multiple times daily across platforms, spending thousands on graphics and videos, yet seeing minimal returns.
I'll show you why social media lead generation is actually on easy mode - when you understand the Content-Ads-Convert framework.
Last week, I spoke with a CEO who spent $50,000 on social media with zero leads to show for it. Their team was posting three unique pieces of content daily across five platforms. Sound familiar?
Here's the reality:
Nobody follows you across all platforms. Your LinkedIn audience isn't checking your Instagram.
Your Facebook followers aren't on Twitter. Stop exhausting resources trying to be everywhere.
After generating $300M+ in revenue for our clients, we've cracked the code:
Interview yourself or your team monthly about your buyers' fears, desires, and frustrations.
One hour of interviews provides enough content for a month.
No AI writers needed. No content team required.
Post just three times weekly on your primary platform. Use Meta's ad system to reach your ideal customers precisely when they're most receptive.
The algorithm does the heavy lifting when you're specific about:
Stop pushing for high-commitment conversions immediately. Instead, offer one simple step that solves one small part of their problem.
Your prospect isn't sitting on social media with a credit card ready for your high-ticket service.
Remember: When someone's buying your service, they're buying your belief in your ability to solve their problem. Your content should demonstrate that belief.
Want to implement this framework? Start with your customer problems matrix and one monthly interview.
That's all it takes to begin generating qualified leads on social media.