---
title: Darrell Evans' Business Growth Blog
description: Get weekly videos, podcasts, advice, tips, and strategies to help you grow and scale your business.
---

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- [ABOUT](https://www.darrellevans.net/about-darrell-evans)
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# Darrell Evans' Blog

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) [Podcast Appearances](https://www.darrellevans.net/blog/tag/podcast-appearances) [Digital Marketing](https://www.darrellevans.net/blog/tag/digital-marketing) [Email Marketing](https://www.darrellevans.net/blog/tag/email-marketing) [Entrepreneurship](https://www.darrellevans.net/blog/tag/entrepreneurship)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/facebook-ads-mistake-that-must-be-avoided)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [This Facebook Ads Mistake That Must Be Avoided By Everyone](https://www.darrellevans.net/blog/facebook-ads-mistake-that-must-be-avoided)

 TL;DR - Key Takeaways The #1 reason Meta ads underperform isn't targeting or creative — it's broken ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/how-to-build-trust-and-brand-visibility-with-low-budget-marketing-campaigns)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [How to Build Trust and Brand Visibility with Low-Budget Marketing Campaigns](https://www.darrellevans.net/blog/how-to-build-trust-and-brand-visibility-with-low-budget-marketing-campaigns)

 TL;DR - Key Takeaways At any given moment, only 3–5% of your potential market is ready to buy today — yet ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/the-social-media-strategy-that-actually-gets-clients)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [The Social Media Strategy That Actually Gets Clients](https://www.darrellevans.net/blog/the-social-media-strategy-that-actually-gets-clients)

 TL;DR - Key Takeaways Organic reach on Facebook, Instagram, and LinkedIn has dropped to as low as 1–5% of ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/what-every-business-owner-needs-to-know-about-metas-hidden-ad-settings)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [What Every Business Owner Needs to Know About Meta’s Hidden Ad Settings](https://www.darrellevans.net/blog/what-every-business-owner-needs-to-know-about-metas-hidden-ad-settings)

 TL;DR - Key Takeaways Meta generated over $160 billion in 2024 - almost entirely from advertising. Every ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/how-to-write-cold-emails-for-sales-that-get-responses)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [How To Write Cold Emails For Sales That Get Responses](https://www.darrellevans.net/blog/how-to-write-cold-emails-for-sales-that-get-responses)

 TL;DR - Key Takeaways Your brain filters every email in under 3 seconds and your copy has to get past that ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/you-cant-optimize-what-you-never-ship)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [You Can’t Optimize What You Never Ship](https://www.darrellevans.net/blog/you-cant-optimize-what-you-never-ship)

 TL;DR - Key Takeaways A failed virtual event with no audio still produced a paying customer, because the host ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/youre-wasting-time-creating-social-media-content-without-this)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [You’re Wasting Time Creating Social Media Content Without This](https://www.darrellevans.net/blog/youre-wasting-time-creating-social-media-content-without-this)

 TL;DR - Key Takeaways Not all businesses are created equal when it comes to social media. Where your topic ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/buyers-are-using-ai-to-eliminate-you-silently)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [Buyers Are Using AI to Eliminate You (Silently)](https://www.darrellevans.net/blog/buyers-are-using-ai-to-eliminate-you-silently)

 TL;DR - Key Takeaways Buyers are now using AI to research, evaluate, and eliminate vendors before ever making ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/before-you-spend-another-dollar-on-ads-read-this)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [Before You Spend Another Dollar on Ads, Read This.](https://www.darrellevans.net/blog/before-you-spend-another-dollar-on-ads-read-this)

 TL;DR - Key Takeaways The buyer's journey for high-ticket services begins long before a Google search, often ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/why-marketing-stops-working-what-changed-and-how-to-fix-it)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [Why Marketing Stops Working: What Changed (And How To Fix It)](https://www.darrellevans.net/blog/why-marketing-stops-working-what-changed-and-how-to-fix-it)

 TL;DR - Key Takeaways The real problem: You've lost touch with how your buyers actually describe their ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/how-to-lower-your-cost-per-acquisition-and-scale-your-business)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [How to Lower Your Cost Per Acquisition and Scale Your Business](https://www.darrellevans.net/blog/how-to-lower-your-cost-per-acquisition-and-scale-your-business)

 TL;DR: Key Takeaways The "Now vs. Later" principle: 90%+ of your most qualified buyers will purchase later, ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/how-to-delegate-without-losing-control-3-ways-to-scale-founder-led-companies)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [How To Delegate Without Losing Control: 3 Ways to Scale Founder-Led Companies](https://www.darrellevans.net/blog/how-to-delegate-without-losing-control-3-ways-to-scale-founder-led-companies)

 TL;DR The founder bottleneck isn't a delegation problem - it's an infrastructure problem that happens even ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/why-volume-based-marketing-is-killing-your-growth-and-what-actually-works)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [Why Volume-Based Marketing is Killing Your Growth (And What Actually Works)](https://www.darrellevans.net/blog/why-volume-based-marketing-is-killing-your-growth-and-what-actually-works)

 TL;DR Volume-based visibility requires constant effort, exhausts your team, and produces diminishing returns ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/founders-who-hate-to-create-content-should-do-this-instead)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [Founders Who Hate To Create Content Should Do This Instead.](https://www.darrellevans.net/blog/founders-who-hate-to-create-content-should-do-this-instead)

 TL;DR: Key Takeaways Your business doesn't have a delegation problem, it has a knowledge transfer problem ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

[![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/the-founder-bottleneck-why-your-team-still-asks-what-would-you-do)

[The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast)

### [The Founder Bottleneck: Why Your Team Still Asks 'What Would You Do?](https://www.darrellevans.net/blog/the-founder-bottleneck-why-your-team-still-asks-what-would-you-do)

 TL;DR: The Founder Bottleneck Problem Your success has created a constraint: Clients demand you specifically, ... 

[![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans)

<https://www.darrellevans.net/blog#prev> [1](https://www.darrellevans.net/blog) [2](https://www.darrellevans.net/blog/page/2) [3](https://www.darrellevans.net/blog/page/3) [4](https://www.darrellevans.net/blog/page/4) [5](https://www.darrellevans.net/blog/page/5) <https://www.darrellevans.net/blog/page/2>

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Darrell Evans is a serial entrepreneur and founder of MindShift Digital and MindShift Inner Circle. He and his team have helped businesses generate over $300M in online revenue. Subscribe to his Growth Playbook newsletter.

SHIFT YOUR MIND. SHIFT YOUR RESULTS.

[Follow me on Social Media](https://www.instagram.com/mrdarrellevans) [Follow us on Facebook](https://www.facebook.com/darrellevansfan) [Follow us on LinkedIn](https://www.linkedin.com/in/mrdarrellevans) [Follow us on Twitter](https://twitter.com/mrdarrellevans) [Follow us on Facebook](https://www.youtube.com/channel/UCrLBbKeTexOv3TBJExnA35Q) [Follow us on Facebook](https://podcasts.apple.com/us/podcast/the-mindshift-podcast-with-darrell-evans/id1473902927)

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