Why Your Website Traffic Isn't Converting Into Leads (And How I Fixed It for a Client)
TL;DR - Key Takeaways Heat map analysis reveals exactly where visitors click and why they're not converting - ...
Darrell Evans' Blog
Lead Generation For Service Business (New Rules)
TL;DR: Key Takeaways I've witnessed traditional lead magnets (PDFs, checklists, white papers) experience 50% ...
3 Marketing Myths Costing You Millions (and Why AI Alone Won’t Save You)
TL;DR - Key Takeaways Output ≠ Outcome: Doing more marketing activities doesn't guarantee better results ...
Why Your Marketing Results Have Hit a Plateau (And the 6-Step Framework to Break Through)
TL;DR - Key Takeaways Three types of businesses get stuck: Plateau companies, scaling businesses with broken ...
5 Warning Signs of an Outdated Digital Marketing Strategy (and How to Fix Them)
TL;DR - Key Takeaways High marketing spend with invisible ROI signals broken systems, not ineffective tactics ...
Why Yokel Local Is Now MindShift Digital (The Real Reason)
TL;DR - Key Takeaways Your company name can become a growth constraint, even after 14 successful years AI ...
5 Email Marketing Mistakes That Are Killing Your Conversions (And How to Fix Them)
TL;DR: Key Takeaways Email remains your most valuable digital marketing asset despite changes in privacy and ...
The 7 Critical Digital Marketing Mistakes Preventing Your Business Growth in 2025
In today's rapidly evolving digital landscape, the gap between businesses that thrive and those that merely ...
How to Build an Omnichannel Marketing Strategy That Matches Today’s Buyer Journey
If your entire marketing strategy hinges on SEO, Facebook Ads, or email alone, you're playing a dangerous ...
What’s the Best Way to Retarget Website Visitors Who Didn’t Buy?
If you're frustrated that thousands of people visit your website but only a handful ever become customers, ...
How to Convert More Website Visitors Into Leads (Without Needing More Traffic)
"Darrell, how do we get more traffic to our website?" As a digital marketing strategist who's analyzed ...
What’s the Best Way to Position My Marketing for Buyers at Different Stages?
If you're investing in marketing but not seeing the results you expected, you're not alone. Most businesses ...
From 0 to 100 Leads: 7-Steps for More Qualified Leads with Less Effort
If I had to start from scratch and generate my first 100 leads tomorrow, I wouldn't be chasing every ...
The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!)
Here's the cold, hard truth: Meta wants you to default to settings that benefit THEM, not YOU. Since 2012, ...
More Leads, Less Cost: How B2B Companies Are Winning with Meta Ads
Let me challenge something you've probably believed for years: LinkedIn is NOT the only place for B2B ...