What’s the Best Way to Retarget Website Visitors Who Didn’t Buy?
If you're frustrated that thousands of people visit your website but only a handful ever become customers, ...
Darrell Evans' Blog
How to Convert More Website Visitors Into Leads (Without Needing More Traffic)
"Darrell, how do we get more traffic to our website?" As a digital marketing strategist who's analyzed ...
What’s the Best Way to Position My Marketing for Buyers at Different Stages?
If you're investing in marketing but not seeing the results you expected, you're not alone. Most businesses ...
From 0 to 100 Leads: 7-Steps for More Qualified Leads with Less Effort
If I had to start from scratch and generate my first 100 leads tomorrow, I wouldn't be chasing every ...
The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!)
Here's the cold, hard truth: Meta wants you to default to settings that benefit THEM, not YOU. Since 2012, ...
More Leads, Less Cost: How B2B Companies Are Winning with Meta Ads
Let me challenge something you've probably believed for years: LinkedIn is NOT the only place for B2B ...
The One AI Hack That Solves Every Marketer’s Biggest Problem
Are you a marketing team of one, wearing all the metaphorical hats? Do you find yourself stretched thin ...
Stop Tracking Useless Marketing Metrics: How to Measure What Actually Drives Revenue
Have you ever sat through a meeting where someone proudly presented a 50-page analytics report, only to ...
5-Step Framework for Generating Easy Social Media Leads (That Feels Illegal)
When I recently sat down with an 8-figure CEO to discuss their lead generation challenges, I shared a ...
The Psychology of High-Converting Leads: How I Turned $300 into a Multi-Million Dollar Marketing Strategy
Back in the day, I was living on my grandmother's couch with just $300 to my name and two bags of clothes. ...
A CEO’s Guide to Converting More High-Ticket Leads
Look, I'm about to share something that might surprise you. After 14 years of helping 7 and 8-figure ...
The Ultimate Lead Generation Framework: How to Convert Cold Traffic into Consistent Buyers
Let me share something that might sound familiar. I was talking with a CEO of an $8M company recently who hit ...
Social Media Lead Generation on Easy Mode: The Content-Ads-Convert Framework for 7-Figure CEOs
Most 7 and 8-figure CEOs are getting social media all wrong. You're posting multiple times daily across ...
Double Your Sales Qualified Leads Without Writing New Content: A Case Study
When the CEO of a 40-year-old company approached me about their lead generation struggles, she had a simple ...
AI Search Is Killing Your SEO Traffic: How to Adapt Your Lead Generation for 2025
If you've noticed your website getting less traffic and fewer leads from Google lately, you're not alone. As ...