3 Things You MUST Know Before You Run Social Media Ads

2 Minutes Read

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In the digital age, running social media ads has become a powerful tool for businesses to reach their target audience.

However, many entrepreneurs and marketers often need help to achieve the desired results from their ad campaigns.

In this episode of The MindShift Podcast, Darrell Evans, an expert who has been advertising on various platforms since 2012, shares three essential things you must know before running social media ads.

Let's explore the key takeaways from this episode and learn how to optimize your social media ad strategy for success.

1. Choosing the Right Objective:

Start with the right ingredients to bake a delicious cake. Similarly, when running social media ads, choosing the correct objective is crucial for achieving your desired outcome.

Darrell emphasizes that one of the advertisers' most common mistakes is choosing the wrong objective.

While platforms like Facebook may suggest using a particular objective, it doesn't always align with your goals.

For example, if you aim to generate leads for a specific download or opt-in, using the "leads" objective will yield better results than relying on the default traffic objective.

By aligning your aim with your end goal, you increase the chances of attracting potential customers and obtaining quality leads or sales.

2. Stop the Scroll

In a world full of endless scrolling, capturing the attention of potential customers is essential.

You must make your ad creative stand out and look as closely as possible to what people already engage in their newsfeeds.

The popularity of reels at the time of recording this episode suggests their effectiveness in ad creation.

Incorporating video elements and eye-catching images can help stop potential customers from mindlessly scrolling and increase engagement with your ad.


3. Native Ads and Dog Whistle Copy 

In social media advertising, the goal is to integrate your ads into users' newsfeeds seamlessly.

This means your ads shouldn't feel like traditional ads but rather like native content that belongs on the platform.

The guest speaker emphasizes the importance of using "dog whistle copy" – language that speaks directly to your target audience while being ignored by those who are not.

This approach helps your ads resonate with the right people and increases the likelihood of them taking action.

Additionally, it is essential to move away from generic, unedited stock images and instead focus on creating visually appealing and authentic ad creative.

By being creative and incorporating dog whistle copy, you can bypass irrelevant audiences and create more meaningful interactions with your intended target market. 


Social media advertising constantly evolves, and staying ahead of the game is essential. By understanding the valuable insights shared in this episode, you can enhance your social media ad strategy and maximize your chances of success. Remember to choose the right objective, capture attention by stopping the scroll, and craft native ads with dog whistle copy.

Along with continuous experimenting and learning, these strategies will lead you to better ad performance and online customer acquisition.

To delve deeper into this topic, we encourage you to join the upcoming Masterclass on growthdrivenentrepreneur.com. This Masterclass offers in-depth training and resources to enhance your social media ad knowledge and help you thrive in online customer acquisition. 

Take advantage of this opportunity to access valuable insights and take your social media ads to the next level.

Successful social media advertising isn't just about making money or generating leads; it's about building trust and connecting with your target audience. Implement the strategies discussed in this episode, and watch as your social media ads transform from interruptions into impactful and engaging experiences for your potential customers.


Picture of Darrell Evans

Darrell Evans

Darrell Evans is a serial entrepreneur, investor, and Co-founder/CEO of Yokel Local Digital Marketing Agency. He and his teams have helped businesses generate over $300M+ in revenue online. Every month, he leads virtual workshops teaching actionable strategies and tips from his experience helping companies market, grow, and scale.