--- title: Brian Pearson on Franchise Consulting Success description: Brian Pearson, CFE has been in the franchise consulting, coaching and marketing planning for over 21 years. He attained his designation as a Certified Franchise Executive in 2007. image: https://www.darrellevans.net/hubfs/brian-pearson-headshot.jpeg --- [![DarrellEvans.net\_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net\_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net\_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net\_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [CONSULTING](https://go.darrellevans.net/apply) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) # Brian Pearson on Franchise Consulting Success By [Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) 1/19/23, 2:54 PM 1 Minute Read     ## Episode 38 Brian Pearson CFE has been in the franchise industry for over 21 years and attained his designation as a Certified Franchise Executive in 2007. He began his franchise career with Millicare Environmental Services, and then moved on to Cendant Corporation and excelled with President’s Club recognition with Jackson Hewitt Tax Service moving twice to develop multiple regions of the USA through franchise sales, conversions and acquisitions. ![brian-pearson-headshot](https://www.darrellevans.net/hs-fs/hubfs/brian-pearson-headshot.jpeg?width=580&height=362&name=brian-pearson-headshot.jpeg) Brian has been a business owner since 2007 in franchise consulting, coaching, market planning. He has a specialty in the restaurant industry, medical spas, automotive franchises, commercial real estate, fitness concepts, franchise portfolio management and diversification to seasoned client operators and developers.  Brian is an active motorcycle rider enjoying his Indian Chief motorcycle whenever possible, a dining enthusiast, cigar connoisseur, an avid sportsman and sports fan and a top consultant.                                                                                                                                                                                 ![brian-pearson-franchise-consultant-magazine](https://www.darrellevans.net/hs-fs/hubfs/brian-pearson-franchise-consultant-magazine.jpg?width=773&height=1000&name=brian-pearson-franchise-consultant-magazine.jpg) #### Topics Discussed: - - The shift from employee to entrepreneur - How mentorship played in his journey - Lessons learned from early discipline - What happens when you don’t have a plan - How to avoid the “Sara Lee Syndrome” and thrive - Surviving the 2008 recession after just launching his business in 2007 - The diversification opportunity for investors and business owners in today’s climate - Brian takes you through a Franchising 101 Crash Course if you’ve ever considered starting a franchise - Two of his favorite passions: cigar and motorcycles ### **Resources Mentioned:** - (Book) [Richard Branson: Losing My Virginity](https://www.amazon.com/Losing-My-Virginity-Survived-Business/dp/0307720748/ref=as_li_ss_tl?crid=1UY4XPVRUKGT&dchild=1&keywords=losing+my+virginity+by+richard+branson&qid=1593488428&sprefix=losing+virginity+richard,aps,198&sr=8-1&linkCode=ll1&tag=equiwealstra-20&linkId=7246ff27ad93090ea5d28eb0953ff168&language=en_US) - (Book) [Jim Collins: Good to Great](https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=as_li_ss_tl?dchild=1&keywords=good+to+great&qid=1593488475&sr=8-1&linkCode=ll1&tag=equiwealstra-20&linkId=90e3df77e4891c31c84a54294fa3e66e&language=en_US) - [(Episode) Do the Reps](https://www.themindshiftpodcast.com/episode/do-the-reps/) ### **Are you subscribed to this show yet?** If not, I’d love to encourage you to do so today so you don’t miss an episode. [Click here to subscribe on iTunes](https://podcasts.apple.com/us/podcast/the-mindshift-podcast-with-darrell-evans/id1473902927). While you’re there, be sure to leave us a rating and review. This show is sponsored by [The MindShift Podcast Store](http://mindshiftstore.com/). Learn more about the show at [www.themindshiftpodcast.com](https://www.themindshiftpodcast.com/) Get business growth coaching from Darrell Evans at [https://www.darrellevans.net](https://www.darrellevans.net/)   [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4)](https://www.darrellevans.net/blog/author/darrell-evans) #### Darrell Evans Darrell Evans is a serial entrepreneur, investor, and Co-founder/CEO of Yokel Local Digital Marketing Agency. He and his teams have helped businesses generate over $300M+ in revenue online. Every month, he leads virtual workshops teaching actionable strategies and tips from his experience helping companies market, grow, and scale. Author ## Recommended For You [![](https://www.darrellevans.net/hubfs/DARRELL%20EVANS%20THE%20MINDSHIFT%20PODCAST%20BLOG%20HEADER%20IMAGE.png)](https://www.darrellevans.net/blog/the-psychology-of-high-converting-leads-how-i-turned-300-into-a-multi-million-dollar-marketing-strategy) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 2 Min Read ### [The Psychology of High-Converting Leads: How I Turned $300 into a Multi-Million Dollar Marketing Strategy](https://www.darrellevans.net/blog/the-psychology-of-high-converting-leads-how-i-turned-300-into-a-multi-million-dollar-marketing-strategy) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 2/20/25, 7:00 AM](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/DARRELL%20EVANS%20THE%20MINDSHIFT%20PODCAST%20BLOG%20HEADER%20IMAGE.png)](https://www.darrellevans.net/blog/ai-search-is-killing-your-seo-traffic-how-to-adapt-your-lead-generation-for-2025) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 2 Min Read ### [AI Search Is Killing Your SEO Traffic: How to Adapt Your Lead Generation for 2025](https://www.darrellevans.net/blog/ai-search-is-killing-your-seo-traffic-how-to-adapt-your-lead-generation-for-2025) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 1/15/25, 11:22 AM](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/DARRELL%20EVANS%20THE%20MINDSHIFT%20PODCAST%20BLOG%20HEADER%20IMAGE.png)](https://www.darrellevans.net/blog/social-media-lead-generation-on-easy-mode-the-content-ads-convert-framework-for-7-figure-ceos) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 1 Min Read ### [Social Media Lead Generation on Easy Mode: The Content-Ads-Convert Framework for 7-Figure CEOs](https://www.darrellevans.net/blog/social-media-lead-generation-on-easy-mode-the-content-ads-convert-framework-for-7-figure-ceos) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 1/31/25, 1:31 PM](https://www.darrellevans.net/blog/author/darrell-evans) ![DarrellEvans.net\_Logo\_Alternate\_White-1](https://www.darrellevans.net/hubfs/DarrellEvans.net_Logo_Alternate_White-1.png) Darrell Evans is one of the top business consultants in the world, helping companies market, grow, and scale their business past seven figures. 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