--- title: Is Email Marketing Dead? (Uh, No. Here's Why.) – Darrell Evans description: If the rise of social media marketing, Facebook ads and influencer marketing have you wondering is email marketing is dead, you're not alone. Email marketing IS NOT dead and here's why. image: https://www.darrellevans.net/hubfs/Imported_Blog_Media/is-email-marketing-dead-darrell-evans-net.jpg --- [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [CONSULTING](https://go.darrellevans.net/apply) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [Email Marketing](https://www.darrellevans.net/blog/tag/email-marketing) # Is Email Marketing Dead? (Uh, No. Here’s Why.) By [Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) 11/28/18, 10:03 PM 1 Minute Read It seems with all of the popular digital marketing channels available today, everyone is wondering is email marketing dead? Let’s be clear. Email marketing is NOT dead! If it was, we wouldn’t be seeing open rates ranging from 25%-58% long after someone has opted in. Like you, I hear all the noise. Warning: - Google’s promotions tab is filtering email (true) - Messenger bots open rates are 90%+ (true) - No one is reading email anymore (really?) If you believe email marketing is dead, then it will be true in your reality. \[bctt tweet=”If you believe email marketing is dead, then it will be true in your reality. Darrell Evans” username=”darrell\_evans”\] Until and unless email service providers stop DELIVERING EMAIL, then email isn’t dead. Like it or not: Open (and engagement) rates are on YOU, my friend. Think about this… What is your prospect’s immediate reaction when they see an email FROM YOU in their inbox? Do they think… What are they trying to sell me now? or Do they think… I wonder what advice, tips, and strategy are they sharing with me now. See the contrast? If you sell a high ticket, discretionary, typically long sales cycle product or service, an email’s job is to BE A HELPFUL RESOURCE. Email marketing is the long game. To keep it simple, the [BANT formula](https://blog.hubspot.com/sales/gpct-sales-qualification) (Budget, Authority, Need, and Timing) still applies regardless of what HubSpot says. \[bctt tweet=”Email marketing (done right) assists to build authority and stay relevant in the prospect’s mind until their timing is right. Darrell Evans” username=”darrell\_evans”\] Play it right and you’ll win. So what’s working or not working for you in email marketing? Let me know in the comments below and let’s discuss. **Subscribe to get each insight delivered to your inbox.** [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4)](https://www.darrellevans.net/blog/author/darrell-evans) #### Darrell Evans Darrell Evans is a serial entrepreneur, investor, and Co-founder/CEO of Yokel Local Digital Marketing Agency. He and his teams have helped businesses generate over $300M+ in revenue online. Every month, he leads virtual workshops teaching actionable strategies and tips from his experience helping companies market, grow, and scale. Author ## Recommended For You [![](https://www.darrellevans.net/hubfs/darrell%20banner_the%20mindshift%20podcast_darrell%20evans.png)](https://www.darrellevans.net/blog/how-to-use-chatgpt-with-email-marketing-for-maximum-roi) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 2 Min Read ### [How to use ChatGPT with Email Marketing for Maximum ROI](https://www.darrellevans.net/blog/how-to-use-chatgpt-with-email-marketing-for-maximum-roi) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 10/3/24, 3:45 PM](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/5-email-marketing-mistakes-that-are-killing-your-conversions-and-how-to-fix-them) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 7 Min Read ### [5 Email Marketing Mistakes That Are Killing Your Conversions (And How to Fix Them)](https://www.darrellevans.net/blog/5-email-marketing-mistakes-that-are-killing-your-conversions-and-how-to-fix-them) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 5/27/25, 11:25 AM](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/30-Years-of-Entrepreneurship%2c-Leveraging-Email-to-Stay-%E2%80%9CTop-of-Mind%E2%80%9D-%26-Creating-Value-with-Darrell-Evans%5B1%5D.jpg)](https://www.darrellevans.net/blog/entrepreneurship-using-email-to-stay-top-of-mind-creating-value) [Podcast Appearances](https://www.darrellevans.net/blog/tag/podcast-appearances) 2 Min Read ### [Entrepreneurship, Using Email to Stay “Top of Mind” & Creating Value](https://www.darrellevans.net/blog/entrepreneurship-using-email-to-stay-top-of-mind-creating-value) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 8/30/23, 12:45 PM](https://www.darrellevans.net/blog/author/darrell-evans) ![DarrellEvans.net_Logo_Alternate_White-1](https://www.darrellevans.net/hubfs/DarrellEvans.net_Logo_Alternate_White-1.png) Darrell Evans is one of the top business consultants in the world, helping companies market, grow, and scale their business past seven figures. 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