Crista Grasso on Building Your Business Simply and Sustainably

2 Minutes Read

Episode 248

Do you know that there is a simpler way to succeed in business? But why do so many companies waste money on unnecessary technology? Crista Grasso, an international lean business consultant, joins Darrell to discuss strategic thinking, lean methodology, and simplifying business complexity.

Crista Grasso is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 - 8 figure small businesses, and creator of the Lean Out Method, 90-Day Lean Out Planner, and the Lean Business Scaling System. She is also the host of the Lean Out Your Business Podcast, where she shares her top strategies to simplify and scale a business.


Topics Covered

  • Crista and her accidental discovery of Lean
  • Importance of maximizing profit, not just revenue, as an entrepreneur
  • Overcoming overwhelm and focusing on necessary work
  • Optimizing existing processes and improving what already works
  • Building a lean dream team of dedicated employees
  • Focusing on strategic-level clarity
  • Complexities in business models and the importance of strategic thinking
  • The 4 different levels of systems in a business

Remember, new is not always better. Most of the time, it's optimizing what's already working and building a lean dream team. If you want to have a supportive team that will help you maximize the value of your business and minimize waste, join the Growth Driven Entrepreneur Community, where we help you market, grow, and scale your business in a simpler and sustainable way.


3 Powerful Quotes from this Episode

13:55 - "You're better off with a lot of a few people and solid systems and processes to be able to support them to be effective."

35:10 - "By the nature of just the way that small business and entrepreneurship is so dynamic and fast moving and fast-changing, a lot of times we don't complete the things that we start, and that has a really big impact on our business, and our profits and our time."

37:04 - "One of the fastest ways to get better results in your business is to optimize what's already working. Look for ways to get better results."


About Crista Grasso

Known as the "Business Optimizer," Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the most significant impact to scale a business simply and sustainably.

She has a Bachelor of Science degree in Business and holds several certifications in lean, agile, change management, and program management. Crista is often described as high energy, super passionate, and very practical – you won't get a lot of fluff or hype.


Mentioned Resources:

FREE Guide: Top 10 Areas of Waste Guide | Lean Out Method

Lean Out Your Business Podcast

Growth Driven Entrepreneur Community


Connect with Crista






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Thanks for listening,


Picture of Darrell Evans

Darrell Evans

Darrell Evans is a serial entrepreneur, investor, and Co-founder/CEO of Yokel Local Digital Marketing Agency. He and his teams have helped businesses generate over $300M+ in revenue online. Every month, he leads virtual workshops teaching actionable strategies and tips from his experience helping companies market, grow, and scale.