I met with two very different companies yesterday who both wanted help generating revenue digitally. One very successful company offline, has been in business going on ten years. He’s now moving his business online and is starting at square one online He has the SAME problems as the second company I met with which was […]
The Importance of Customer Retention
Many entrepreneurs and companies I meet with have growth goals of 15-50% for the upcoming year. They ask, what can we be doing to increase leads and sales from channels like Google (organic SEO or Google Ads). In some cases, its utilizing social media more effectively (in particular Facebook Ads or LinkedIn). I’m all for […]
Why You Need to Build an Online Presence (NOW!)
A successful real estate agent who has been in the business 18 years runs up to me and says: “I lost a sale.” I said, “What happened?”
Is Email Marketing Dead? (Uh, No. Here’s Why.)
It seems with all of the popular digital marketing channels available today, everyone is wondering is email marketing dead? Let’s be clear. Email marketing is NOT dead! If it was, we wouldn’t be seeing open rates ranging from 25%-58% long after someone has opted in. Like you, I hear all the noise.
Why Database Marketing Is Critical To Revenue Growth
The biggest problem entrepreneurs and marketers have with marketing to their database is: You “don’t know WHAT to send them,” right? The second problem is
The Entrepreneur’s Elusive Desire For Certainty
In this episode of Inspired Entrepreneur, Darrell Evans shares a strategy for dealing with the tug of war between certainty and being an entrepreneur. This strategy is powerful.
