--- title: How to Grow a 7-Figure Business by Becoming Micro Famous with Matt Johnson description: Matt helps business coaches, consultants and thought leaders use podcasting to attract an audience, build influence & become MicroFamous. image: https://www.darrellevans.net/hubfs/matt-johnson2-e1600143264274.jpg --- [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) [CONSULTING](https://go.darrellevans.net/apply) [![DarrellEvans.net_Logo-Alternate-1](https://www.darrellevans.net/hs-fs/hubfs/DarrellEvans.net_Logo-Alternate-1.png?width=340&height=40&name=DarrellEvans.net_Logo-Alternate-1.png "DarrellEvans.net_Logo-Alternate-1")](https://www.darrellevans.net) [CONSULTING](https://go.darrellevans.net/apply) - [ABOUT](https://www.darrellevans.net/about-darrell-evans) - [PODCAST](https://www.darrellevans.net/podcast) - WORK WITH ME - [FREE GROWTH PLAYBOOK](https://www.darrellevans.net/playbook) - [JOIN INNER CIRCLE](https://mindshiftinnercircle.com/plans/1989042?bundle_token=278d3bea1e8a5bca15d8847f0a57cad1&utm_source=manual) - [HIRE MINDSHIFT DIGITAL](https://mindshiftdigital.co) - [PARTNER WITH DARRELL](https://www.darrellevans.net/apply) # How to Grow a 7-Figure Business by Becoming Micro Famous with Matt Johnson By [Darrell Evans](https://www.darrellevans.net/blog/author/darrell-evans) 1/19/23, 2:57 PM 1 Minute Read ## Episode 42 Matt Johnson is the author of [MicroFamous](https://amzn.to/3bSx5bD) and currently hosts the MicroFamous podcast. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. ![matt-johnson2-683x1024](https://www.darrellevans.net/hs-fs/hubfs/matt-johnson2-683x1024.jpg?width=333&height=500&name=matt-johnson2-683x1024.jpg) #### Topics we discussed: - - The keys to running a business in 4 hours per week - His defining moment that led him to build a superstar team - Decisions that led him to write his book, Micro Famous - Why he wishes someone would have slapped him in the face - Three Secrets to all team building success - The three stages of influence - Why you should launch a podcast if you are an emerging thought leader - A liberating message truth about build a 7-figure business - Something about “candy-flipping” entrepreneurs **[Buy MICRO FAMOUS: Become Influential to the right people.](https://amzn.to/3bSx5bD)**                                                                                                             ![microfamous_book_poster-683x1024](https://www.darrellevans.net/hs-fs/hubfs/microfamous_book_poster-683x1024.jpg?width=333&height=500&name=microfamous_book_poster-683x1024.jpg) ## Connect with Matt on Social [Facebook](https://www.facebook.com/microfamouspage/) [Instagram](https://www.instagram.com/microfamous/) [LinkedIn](https://www.linkedin.com/in/microfamous/) ### Resources mentioned - [4-Hour Work Week (Tim Ferris)](https://amzn.to/3is6bd5) - [1,000 True Fans](https://kk.org/thetechnium/1000-true-fans/) - [1,000 True Fans? Try 100](https://a16z.com/2020/02/06/100-true-fans/) - [John Maxwell Books](https://amzn.to/2FrLDmN) - [Start with Why (Simon Sinek)](https://amzn.to/3bSAszj) - [Can’t Hurt Me (David Goggins)](https://amzn.to/3bQHODH) ### **Rate, Review, & Subscribe on Apple Podcasts** Please consider [subscribing, leaving a rating and review](https://podcasts.apple.com/us/podcast/the-mindshift-podcast-with-darrell-evans/id1473902927). This helps me support more people — just like you — to shift their minds so they can shift their results. [Click here](https://podcasts.apple.com/us/podcast/the-mindshift-podcast-with-darrell-evans/id1473902927), scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, [join our email list](https://www.themindshiftpodcast.com/subscribe) so you never miss a show. [Subscribe now!](https://www.themindshiftpodcast.com/subscribe)   [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4)](https://www.darrellevans.net/blog/author/darrell-evans) #### Darrell Evans Darrell Evans is a serial entrepreneur, investor, and Co-founder/CEO of Yokel Local Digital Marketing Agency. He and his teams have helped businesses generate over $300M+ in revenue online. Every month, he leads virtual workshops teaching actionable strategies and tips from his experience helping companies market, grow, and scale. Author ## Recommended For You [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/whats-the-best-way-to-position-my-marketing-for-buyers-at-different-stages) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 5 Min Read ### [What’s the Best Way to Position My Marketing for Buyers at Different Stages?](https://www.darrellevans.net/blog/whats-the-best-way-to-position-my-marketing-for-buyers-at-different-stages) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 4/17/25, 1:34 PM](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/5-email-marketing-mistakes-that-are-killing-your-conversions-and-how-to-fix-them) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 7 Min Read ### [5 Email Marketing Mistakes That Are Killing Your Conversions (And How to Fix Them)](https://www.darrellevans.net/blog/5-email-marketing-mistakes-that-are-killing-your-conversions-and-how-to-fix-them) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 5/27/25, 11:25 AM](https://www.darrellevans.net/blog/author/darrell-evans) [![](https://www.darrellevans.net/hubfs/become%20an%20insider%20join%20the%20vip%20mindshift%20network_mindshift%20podcast%20darrell%20evans%202024.png)](https://www.darrellevans.net/blog/buyers-are-using-ai-to-eliminate-you-silently) [The MindShift Podcast](https://www.darrellevans.net/blog/tag/the-mindshift-podcast) 6 Min Read ### [Buyers Are Using AI to Eliminate You (Silently)](https://www.darrellevans.net/blog/buyers-are-using-ai-to-eliminate-you-silently) [![Picture of Darrell Evans](https://app.hubspot.com/settings/avatar/80078bcd8d1fa1658c867a527289faf4) Darrell Evans 3/19/26, 11:09 AM](https://www.darrellevans.net/blog/author/darrell-evans) ![DarrellEvans.net_Logo_Alternate_White-1](https://www.darrellevans.net/hubfs/DarrellEvans.net_Logo_Alternate_White-1.png) Darrell Evans is one of the top business consultants in the world, helping companies market, grow, and scale their business past seven figures. 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